What is CMS?
You must provide something valuable to attract and retain visitors to your website. Whether it’s articles, videos, or images, your content must be not only interesting but also of high quality and easy to find by search engines. Because the Internet is fast-paced, good content isn’t enough; it also needs to be current and well-managed. A content management system enables all of the above (CMS)
A content management system (CMS) allows users to create, manage, and modify content on a website without requiring specialized technical skills.
In simple terms, a CMS is a tool that allows you to create a website without having to write all of the code from scratch.
Rather than creating your system for creating web pages, storing images, and other functions, the content management system handles all of that basic infrastructure for you, allowing you to focus on more forward-facing aspects of your website.
What is CMS’s current state in 2021?
WordPress has a 44.6 percent market share of the top 10 million websites on the Internet, followed by Joomla and Drupal.
W3Tech is the source.
There are over 2 billion active websites on the Internet at any given time. With nearly half of the world’s population now having Internet access, that’s many websites to keep track of.
And, if you only look at the top ten million websites in this cluster, WordPress, the world’s most widely distributed CMS platform. Like UK app developers, the number of CMS development companies is also rapidly increasing due to the demand factor.
In addition to WordPress, a category called “None” accounts for nearly 44.6 percent of the CMS market share. This category includes all websites that use a custom CMS that W3Tech does not recognize.
Custom CMS development companies, some of which are also established as CMS development companies, can create these CMS platforms for businesses.
Many people may find this figure unsurprising given that WordPress has remained at the top for years.
However, there is fierce competition for the second and third positions in the CMS market, which platforms such as Drupal, Joomla, Wix, and Squarespace are vying for.
Which are the top CMS trends to build your vision your way?
Below are the top 5 CMS trends to build your vision your way:
For several years, content has been a growing focus for organizations of all sizes and industries. As technology and consumer demands evolve, so should your content development, marketing, and management approach.
1. Implementation of AI in CMS development
A CMS is always intended to do one thing: make it simple for administrators to make changes to a website and manage content without getting their hands dirty with coding.
Drag-and-drop builders and WYSIWYG interfaces have made managing content curation easier than ever for content creators and website owners over the years.
However, AI has the potential to take this level of convenience a step further. From assisting content curators in optimizing web pages and content for SEO to developing new functionalities that integrate with the API to improve the interaction between back-end content management and front-end view ability.
CMS platforms like Wix are already utilizing AI to assist users in designing websites and creating personalized templates based on their preferences, without the hassle of customizing every element individually.
2. Improved support for voice-based search optimization
With the rapid increase of voice-based smart assistants in Smartphones and other devices, voice-based search is a new trend for which CMS platforms must get prepared. As of 2019, consumers had already spent more than $2 billion on voice-based online shopping.
The voice shopping market is expected to reach $40 billion by 2022.
According to ComScore research, voice-based search is expected to account for 50% of all online searches. As a result, content marketers and creators will need to optimize their content for voice searches conducted online.
CMS platforms will need to include features that allow website content managers to create and curate relevant content rather than deciding how to put everything together for optimization purposes.
3. CMS chatbots
Given that we’ve already discussed the use of AI and voice-search optimization, it’s only fair to highlight something that combines the two: chatbots! Chatbots are viewed as the next generation of app interfaces that can change the way users interact with devices.
Headless CMSs can deliver content via chatbot-based interfaces on all types of mobile devices by integrating APIs. Chatbots will power up to 85 percent of all chatbot interactions by 2022, according to Gartner.
Until now, chatbot development has been done in silos rather than as a part of a more extensive system. When compared to having an external bot ecosystem, integrating chatbots within CMS has several advantages.
For one thing, this will make it easier for content marketers to create content for chatbots rather than having to develop and curate content for an external chatbot system over and over again.
Two, just as CMS platforms must get redesigned to account for advancements such as voice-search, chatbots will need to be updated sooner or later.
4. Increased use of Headless CMS
Headless CMS introduces novel approaches to organizing and displaying created content across various hardware platforms with maximum efficiency. In contrast to traditional CMS, where the back-end CMS (the body) is directly linked to the front-end frame (the head).
Headless CMS systems are literally “headless” in the sense that content entered into the back-end CMS can be delivered and viewed on hardware devices via APIs rather than a separate head.
It would allow for the delivery of content that is well-optimized for all platforms, whether wearables, mobile, or desktop, without the need to design/modify a separate template for each.
With the proliferation of mobile devices, headless CMS is becoming more common.
5. Page builders with drag-and-drop functionality.
Professional website designers and developers see Gutenberg as the first step in a lengthy process that will culminate in the use of WordPress-native page builders.
On the other hand, Gutenberg has not yet achieved this status; it is primarily a layout tool. However, many other popular page builders on the market and drag-and-drop ones are becoming more popular.
While nothing beats the performance of a professionally built page, drag-and-drop builders allow users to create their website without learning how to code. Elementor and Divi are two of WordPress’s most popular drag-and-drop page builders. Elementor had over 3 million active installs.
These are some of the top CMS trends that will dominate 2021 and propel us closer to a low-code, creation-focused content management system. As of today, no competitor comes close to WordPress, and its dominance is likely to continue this year as well.
Many argue that the lack of competition for WordPress may lead to a lack of innovation from CMS development firms and low popularity of CMS trends.
However, given how the trends mentioned above are expected to manifest themselves this year. Keep an eye on these CMS shifts to sharpen your content management strategy and put your company on the fast track to success.