How to Use Instagram Reels for Businesses?

Instagram Reel feature has become one of the most widely used content-sharing methods with over 200 billion reels being played each day (along with Facebook reels). This outstanding reach to the audience has made this feature more than an entertainment tool.

Different businesses are using it to market their business and grow it digitally. This means that your business can also do it. However, in order to get results out of it, you must first know how you can use Instagram Reels for business.

That’s what we will cover in today’s guide blog. Here, we’re not only going to share information about how you can use this feature for business but also how you can create a reel on your Insta account. Let’s start.

What is Instagram Reals?

Reels are the most famous and latest feature on Instagram. It allows you to share video clips of short duration with all users on Instagram. It may be up to 60 seconds long. Real get the attention of the user and get attention toward products.

Similar to TikTok and other social media platforms, real editing tools, and beautiful graphics, allow users to create fun and engaging video clips.

Reels can contain multiple clips, including a picture of the product’s filters and captions, as well as stickers, which may show the quality of any business.

You can also add audio, a personal voice about the brand, edit videos, and apply instant effects before uploading your Reel.

Reel videos will be displayed in your followers’ feeds. Videos are available on the Explore page for other Instagram users to view and help to increase leads.

How to use Instagram Reels for Businesses?

Now you will be able to know the value of Reels for businesses. Here are unique Instagram reel ideas to help your business create and generate more leads.

Every company likes to advertise their products. It was initially called a Snapchat clone when Instagram Stories launched in 2016.

Since becoming a powerful channel for brands to grow their audience.

Here I mention some unique tips and tricks about how Instagram Reals can boost their business.

Introduce new products/items.

Reels can promote electronics, clothing, or any other product. Either you can talk about the benefits of a product or demonstrate how it works.

 You can give detailed insight into your products or services by using a combination of video and photos. Reals also explains the quality of the product practically.

Answer common questions.

Quick service also helps to grow business. If the customer has a question or facing any real problem also helps to solve the problem practically.

 Service-based businesses can make short videos that help customers solve their problems. You can talk about how to secure a home if you offer security services.

Reels can show you how to make your pizza taste better in just 15 seconds if you are a pizza delivery guy. The secret sauce is what makes it so delicious. So you can use and get benefits from Reals according to your business.

Provide helpful Tips/Ideas

You can also share useful tips and techniques on Instagram Reels.

 This is another engaging way to use Instagram Reels to promote businesses.

These tips could be about your service or any other issues your audience may face. To help customers, you can also share funny DIY videos.

 You can help your customers with quirky DIY videos by sharing Reels through Instagram.

Suggestions for use

You can also suggest clothing and other items that work well with different quality and colors and recommend trying other similar things.

 You might also want to tell people how your unique and quality service can help them get their dream job, partner, or home.

 To show that your sweets are making friends, you can compile user-generated Reels. Be real, be creative.

Post-behind-the-scenes videos.

You can describe the quality of things or activities behind the scenes. You can also share unique and high-quality work to maintain the quality of service.

Behind-the-scenes content can add a personal touch to your business. You can also use Instagram Reels to share these videos.

You could show a view of your store or office or how your team works together to achieve goals.

Sometimes, you might even be able to share off-work Reels about family time, team lunches, or vacations.

Share exclusive deals/sales.

Reels can be used to promote your products at a discount.

 You can even team up with small businesses to offer attractive deals on their products/services.

 You can also partner with jewel shops, booksellers with gift shops, and so forth. These partnerships will help build trust with your customers and other businesses.

the current trend in the market

Instagram Reels offers a variety of ways to be trending and even viral. Trending hashtags, audio clips that are popular, and AR effects can help you get noticed by your audience.

To find the most popular content formats, use the Reels tab in the Discover tab. When you feel that a format is most appealing to your audience, then use it. This is one of the fastest, but not the easiest, ways to grow your business with Instagram Reels.

Business Promotions or Deals on.

An Instagram reel is a great way to promote any discounts or deals on the business.

You can show people a brief preview of the products you have on sale and allow them to add them to their carts and get discounts on different items. Most people are looking for a Sale or discount on the brands.

You can get as many people to your company as you want, particularly those looking for big savings, by letting them know about the Sale.

When you announce deals or promotions, make sure you include a percentage of the savings they might get. It is a good idea to include the date of your promotion so that they will know when to expect your discounts.

Brand awareness/ Brand building

Instagram Reels are a great way to build awareness about workshops, training sessions, and other events.

You can stimulate curiosity and attract new followers by giving sneak peeks at new product launches.

Instagram’s beauty is its ability to use all the Facebook paid advertising features.

You can do advertising without spending time and a lot of dollars. You can grow your Instagram followers organically.

This allows for a natural connection between your brand, your followers, and your audience from the beginning.

It’s a grassroots movement where more people follow you than you are. This organic, word-of-mouth follower growth is invaluable, especially for younger businesses.

In addition to all your efforts to grow your followers, half of the Instagrammers also follow brands!

Half the 800 million Instagram users are more likely to follow your brand because of your Instagram account.

How to create Instagram real.

Users can easily create Instagram real for business it is not complicated actively. Here I will explain the complete process of how to create an attractive real for business.

Step 1. Click on the camera button.

Step 2.  At the bottom of the display you will see three options” Live’ story, and Real” so click on the Real.

Step 3.  After that here you see different editing options to make Real attractive. So now you can click on any editing tool if you need.

Step 4. Here you can see four different tools AR effects, Audio, Align, Timer, and countdown. AR effects create attraction and increase the quality of the Real. The Audio allows you to add different voices, and music to your real you can also use the music library of Instagram to make real attractive. Align helps to arrange objects from your previous clip before recording your next clip to make good. Speed is used for your real speed you can set your real speed. These are some advanced features of Instagram that help to create your real unique and beautiful.

Step 5. Click on the next and do it. Now your real is ready.

Step 6. Click on the share, and the last click on the cover, now you can change your cover photo according to your choice and write a caption.

What are Instagram Reel sizes?

Reels are like Stories, a mobile-first format that can be used on a full vertical screen. Reels should be sized at 1080×20 pixels.

Avoid blurred and low-quality pictures or video clips that cannot get the audience’s attention. If you are using a Reals camera, it will create an automatic perfect size for Instagram Reals.

Before uploading any Instagram Realise, ensure the quality of your real and the size and dimension.


Since Instagram Reel has become a famous content-sharing feature, you can use it for your business’s success. Millions of people watch reels every day and you can market your brand to them via this feature. However, you have to do it strategically. We have discussed some important points that can help you use this feature for your business in the information given above.


I am a passionate content writer and blogger. Compiling the knowledge of Information Technology to pursuing present technological solutions through the writings.

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