Roughly 1.5 billion websites are either inactive or out-of-date. Businesses that don’t regularly maintain their websites could be losing out on hundreds of thousands, if not millions of dollars, every year.
Website maintenance is one of the most important aspects of your business and cannot be ignored. However, it is important that you be careful that you do not make common mistakes with website maintenance in your quest to get it all done fast.
Here are five of the most common website maintenance mistakes that businesses and individuals make and how to avoid them.
1. Don’t Refresh Your Existing Content
Many people think they only need to add new stuff their business has been doing. This might be new products, new events, new updates, or new services.
However, you need to do also go back to your existing content and refresh that too. Add new relevant links to blog posts. Trim any content that is no longer valid or relevant to your business.
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2. You Forget Important Security Updates
Website maintenance is more than just updating your content. You need to check if there are any security patch updates you need to install. Otherwise, you can accidentally be leaving your business vulnerable to possible cyberattacks
3. You Let Months Go By Between Maintenance Checks
You might think you are an expert at website maintenance because you do it like clockwork once a year. Hate to break it to you, but that is a very common mistake you are making.
You cannot let a lot of time go by in between your maintenance checkups. Schedule regular website maintenance at least once a quarter.
4. You Try to DIY
Leave the do-it-yourself mindset to home improvement projects. When it comes to updating business websites, it is best to leave it to the professionals.
Think about hiring a website maintenance service like Beanstalk Web Solutions to take care of all your website maintenance needs. A quality service will be sure to provide web content management, SEO services, graphic design assistance, and so much more.
5. You Forgot to Back Everything Up
And lastly, the common website maintenance mistake that many people make is forgetting to back up their current content. Make sure you have at least one or two backups of your website in case you accidentally stumble upon the blue screen of death.