Nearly three-quarters of brands are increasing budgets for influencer marketing in 2021. More and more businesses are finding that influencers on sites like YouTube and Twitch are some of the best marketers around. Influencers’ loyal and passionate fanbases tend to pay attention when they recommend brands.
So how do you find the right one?
Luckily, there’s a whole range of influencer marketing tools out there to help businesses find influencers that best resonate with their brand.
Let’s take a look at the top 5.
You’ve probably already heard of BuzzStream, and for good reason. It’s a super easy-to-use app that lets you find the right influencers for your project. All you need to do is enter a simple search term and pick the influencer promo that best suits your needs.
Klear is an excellent influencer marketing app thanks to the granularity of its search results. Sure, you can narrow down your potential picks by stuff like location, but you can also browse their audience demographics and niches to really laser-focus on a perfect partner.
HypeAuditor is a must-get for any business that wants to know how to find influencers for marketing on Instagram. HypeAuditor’s advanced AI constantly ranks Instagram influencers according to their organic popularity. That means it ranks them by the engagement they get from real-life people, not bots.
After all, the experts will tell you it’s a challenge to find the right Instagram influencer for your business. So unless you want to advertise to robots, that ability is worth its weight in gold to your business.
If you want to work with influencers on Twitter, Followerwonk is the app for you. Like other apps, Followerwonk will let you scour Twitter according to search terms you set. For example, you could punch in the terms ‘Food writer’ to find a list of influencers in that space.
Where it gets really special, though, is Followerwonk’s ‘Social Authority’ score. Ranking influencers by their social authority lets you see which of the listed influencers has the most genuine clout on Twitter.
That’s incredibly valuable information to have if you’re looking to reap the benefits of influencer promos.
BuzzSumo is an excellent tool if you want to search for influencers across a whole range of websites. You can search Twitter, YouTube, or Google for influencers and experts in whatever field you want. What’s more, BuzzSumo’s content metrics will give you an exhaustive breakdown of the engagement their content generates, so you can make sure you’re working with the heaviest hitters out there.
Picking the Right Influencer Marketing Tools
A marketing partnership with the right influencer can be one of the most fruitful opportunities around, but only if you pick the right one! Thankfully, if you’re using the influencer marketing tools we’ve listed here, finding a great partner is all but assured.
And it’s not like we need an excuse to spend hours on Instagram anyway, right?
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