Facebook is a well-known social media platform that attracts around 2.80 billion monthly active users worldwide. It means there are a huge number of users that you can tap on to advertise your business & its products.
If you are looking to advertise for your brand on social media, Facebook is the one that gives better returns on your advertising amount.
Let’s go through a step-wise procedure to make your advertising effective on Facebook.
Advertise on Facebook
If you don’t have a Facebook business page, need to create one and then go to Facebook Ads Manager to create your Facebook ad campaign.
Choose your objective
Firstly you need to log into Facebook Ads Manager, click on Campaigns tab, and then click on Createto begin with a new Facebook ad campaign.
You are required to pick a campaign objective on the basis of your goals for a particular Ad. You can choose from three main campaign objectives which include Awareness, Consideration & Conversion.
Under these, Facebook offers 11 different marketing objectives you can choose from. After one of the following objectives, click Continue.
- Brand awareness: Make your brand introduce to new audience.
- Reach: It helps provide exposure of your ad to maximum possible audience.
- Traffic: It helps drive traffic to a particular website or app.
- Engagement: Get reach to wide audience that helps increase the page follows, post engagements, or encourage people to talk about your brand.
- App installs: It increases your app installs.
- Video views: It helps increase views of your videos.
- Lead generation: Get new sales prospects into your business.
- Messages: It encourages people to make more interaction with your business using Facebook Messenger.
- Conversions: This ad campaign objective lead people to take an action such as visit your website, checkout your app, or interact in Facebook Messenger.
- Catalog sales: It links Facebook ads to your product catalog. With this, it displays your product ads to the people who are most likely to buy.
- Store traffic: Drive customers to your physical store location.
Name of your campaign
Choose name of your Facebook ad campaign and you also need to declare whether your ad is related to credit or politics category.
You can click on A/B split test to run different versions of the ad. Scroll down to click on budget optimization. This option is beneficial, when you are running multiple ad sets. Now, click on Next.
Set advertising budget and schedule.
On this page, firstly select your ad set and then, choose a page you want to promote. Now, you have to decide the budget you want to spend on your ad campaign. There is an option to choose from a daily or lifetime budget.
Select the schedule i.e., start and end date for running of your ad or you can choose to make the ad live just right away. You can set a schedule, when you choose a lifetime budget for your ad.
Running ads on Facebook on specific timings is the most efficient approach to spend your budget, as you would always like to run the ad when your target audience is most likely online on Facebook.
Target your audience
Here, you need to specify the target audience for your ad.
You have the option to add a custom audience who ever interacted with your business. Just start by choosing the target location, language, age, and gender.
When choosing target location, you can include or exclude cities basis of population size. While making selection, check audience size indicator as displayed on the page.
It helps you get an idea of your ad reach.
You need to focus on Detailed Targeting which aims to maximize your advertising ROI. With this option, you can include people on the basis of demographics, interests, and behaviors.
With Connections option, you can target people who already have an existing connection to your Facebook Page or app.
Facebook ad placements.
Here, you need to choose where you like your ads to appear. If it’s the first time, you are doing Facebook advertising, it’s best to choose Automatic Placements.
Upon choosing this option, your ads are placed across Facebook, Instagram, and the Audience Network where you will get the best results.
Once get experience in setting advertisements, you can place your Facebook ads depending on device type, platform, operating system, and Placements.
Go to brand safety section to check if there is any content which may be unsuitable to appear in your ad and exclude it, if it’s there. It is advisable to avoid sensitive content displaying on ad.
When it comes to Facebook advertising, you need to create Facebook ad campaign that will help drive more sales leads to your business.
When it comes to choosing advertising online, you need to pick advertising objective and target audience precisely. By running ads on this social media platform, you will be able to gain better customer engagement and brand awareness as well.
Apart from running advertising on leading social platforms, you can try investing on some other newly launched social media apps like Trell, Helo, and Connectd .