In an age of YouTube, Live Streaming, Stories, and other video platforms, video content rules the roost. When done effectively, video marketing may provide you with a considerable advantage over your competition, whether it’s advertising a service or product, enhancing customer interaction, or expanding your social networking presence.
A company’s revenue leads, and brand awareness may all benefit from video marketing. We’ve compiled a list of 7 compelling reasons to incorporate video content into your marketing strategy, including consumer insights, key data, and more.
Read more: How to get free YouTube subscribers
1. Customers are more likely to consume video material.
Video marketing is intriguing, amusing, and appealing. YouTube is the world’s second most popular search engine, after only Google.
YouTube has about 1.9 billion active monthly users, which is incredible. That’s roughly a quarter of all online consumers, and people worldwide watch billions of hours of footage every day.
Also in the past few years, we have seen huge market growth in short videos. People are attracted to the short videos and they are pretty easy to make.
They don’t require much video editing skills and anyone can make them.
You may reach a wide spectrum of prospective clients by including video marketing within your advertising strategy.
You’ll see an increase in interaction if you stay ahead of the video trend. It has been proven that including videos on your shopping sites may improve sales by 144%.
The 18 to 34 age group views the most video content, but it doesn’t imply video shouldn’t be part of your strategy if your audience is older.
2. Brand recognition and trust are increased by using video marketing.
Compared to text, a video may provide a more personal, full, and amusing relationship. However, these two channels should be integrated to depict your company as helpful, knowledgeable, and trustworthy. Video content is beneficial because of these two.
If you honestly deliver additional material from your peers or your employees, you’re more likely to form faith and confidence with your consumers.
And that’s what inbound marketing is all about building trusting connections with consumers. We’re not here to sell you something; rather, we’re here to teach you something.
Testimonials from employees and customers and behind-the-scenes movies are excellent ways to show your company’s inner emotions.
These films may help your organization connect with potential consumers and promote interaction.
3. Video marketing leads to a higher rate of conversions
YouTube’s popularity as a form of entertainment and learning is growing. Some people go to social media sites before making a purchase.
Video product evaluations are more appealing instead of commercials since they give information about the products and are often neutral.
This is also true for product videos on your website’s product pages. Most consumers search Google for reviews before making a purchase decision, and they also feel that items are advantageous.
Videos that demonstrate your products and services are beneficial. Vloggers and influencers[2] may also post reviews of your items on their social media sites.
It makes sense to have industry-relevant characters review your products, especially because celebrity endorsement and influencer marketing are the fastest-growing customer acquisition channels.
They’ll assist you in broadening your reach and generating a particularly impressive return on the investment.
4. Search engines support optimized video content
If you put up the work to produce and advertise your videos to rank higher in search, you may earn leads naturally. Picking the right video maker, creating an appealing thumbnail, verifying the page it’s on is intriguing and SEO-friendly, and writing snappy titles and descriptions are all part of this process.
If you’re publishing material to YouTube, you may include hyperlinks and cards in your videos and video descriptions.
This is another example of how videos may help you attract more people to your website.
Having a link comes at a price. In your videos, don’t include too many hyperlinks or adverts.
If viewers are bombarded with advertisements, they may be less willing to respond to your marketing initiatives and consider you annoying. That’s not how the incoming approach works.
Furthermore, because AI can decode video audio, search engines may employ such transcriptions to discover relevant videos based on a query swiftly.
5. Gain a competitive edge
One of the great benefits of digital advertising is that it is underutilized by many businesses.
On the other hand, how-to and product videos are getting increasingly popular, with around 50 percent of advertisers expecting to generate YouTube content in the coming year.
Because of its current scarcity in marketing circles and the developing trends in its utilization, it makes sense to follow the trend early and carve out a niche.
This is your opportunity to get ahead of the competition and begin using video.
6. Videos are the key to relevancy
Inbound video marketing is an innovative marketing technique for your business. Customers value contemporary businesses because it shows that they are still relevant.
They are still on the verge of becoming part of modern society. Furthermore, the video does not have to be typical these days.
With modern technology like face filters, live streaming, and so on, you’re no longer limited to simple narratives. Virtual reality may also be utilized to create an interactive experience video, which many marketers believe is a viable option.
7. Rapid growth of video marketing
The way we use technology is always evolving. This leads to businesses leveraging more video formats than ever before to engage and alert audiences for video marketing. This is key to staying ahead of the competition.
From one-on-one marketing videos to live broadcasts, it’s critical to consider how videos may be used to have the maximum effect.
With VR technology, augmented reality, and online streaming platforms at your fingertips now is the best time to start creating video content and stay current while developing lead-generating methods.
Conclusion:
To enhance conversion rates, generate sales, and build visibility on social media, businesses should closely evaluate including videos[4] in their marketing approach. It isn’t as simple as pushing the record button, though.
The idea is to discover the right tone, content, timing, and method to guarantee that you provide high-quality videos that drive consumers through the buying process without being annoying or repetitive.
