What is Guest Blogging in SEO? A Guide for Beginners
Several factors are involved in the procedure of Search Engine Optimization. One of them is Guest Blogging. It involves you, a blog owner, posting blogs on another site to give your blog more exposure.
You do it by inputting a backlink to your own blog. The other site gets to publish that blog on their site which enables them to educate their audience in a better way.
Although it sounds simple, performing it can be really hard – especially for beginners. So, to help beginners with that, we are going to provide a comprehensive guide on what Guest Blogging actually is and how it’s done. Let’s start.
Understanding Guest Blogging:
Guest Blogging is the process of contributing content with other blog owners. In simple words, you get to post an article on their website. This article usually goes to the sections like “contributor” and “guest author”. The basic reason people use this process is to increase the authority of their website. They also do it to get traffic on their website.
How Does Guest Blogging Work?
The working procedure of this technique is very easy to understand. As a guest blogger, you find websites that are apparently better than you. This thing has to be calculated via different factors. They include traffic rate, domain authority, etc. After that, you have to approach them directly.
This thing is usually done via email. Each site has a separate contact section where you can find their email address. You write an article after they agree to give you the opportunity to do so. The article has to be written according to the site’s guidelines. These guidelines are related to the number of words, relevancy, number of included links, etc. This article will be published on their site and you will get your required traffic and DA value.
How to Find Sites for Guest Blogging?
Here are the details about it:
Directly search on Google:
You can directly search for these blogs on Google. Check out all the blog sites detailed one at a time on every web page in search engine results. You will discover terrific blogs by doing this.
Advanced Search with Search Strings.
Google search strings can help you discover specific guest blogging sites directly. If you look [“keyword” and “write for us”], you will receive relevant results. They include all the sites that offer the opportunity of Guest Blogging for your required keyword.
Follow Companies That Actively Guest Blog.
Keeping an eye on the companies that offer this service is also a good idea. That is because they are on a constant lookout to add quality content to their sites so that their visitors can benefit from it. Following their social media accounts can be a good idea. Besides this, you can keep on directly approaching them to get this opportunity.
Useful Tips for Guest Blogging:
These tips are listed below:
- You have to approach the blogs that are of your niche. That is because it will help you deliver quality content to them.
- Do thorough research about the blog before approaching them. This will help you understand their rules and regulations about guest posting.
- Make sure to optimize your blog according to SEO standards before publishing. This will help the blog gain more traffic. Ultimately, it will enhance your authority as a guest blogger.
- Create a pitch for each blog separately instead of using templates. It can help you persuade the blog owner to offer you the opportunity.
Conclusion:
That’s all important you need to know about Guest Blogging as a beginner. The magic ingredient of this strategy is to find a site with high traffic and put your blog’s link on it via an article. In the information given above, we have discussed Guest Blogging in great detail. Make sure to read it out so that you can access high-quality sites and grow your blog through it.
Frequently Asked Questions (FAQs):
Is Guest Blogging compulsory for SEO?
Guest Blogging is an important part of SEO. However, you cannot call it compulsory.
Is Guest Blogging legal?
Indeed. It is a completely legal technique.
I many guest blogs I should publish?
There is no definite limit for that. You can publish them according to your site’s requirements.